Dennis Caicedo

Dennis Caicedo - Results focused sales and marketing leader. Specialist in Strategic Business Development - eager to contribute expertise in Sales Management, Sales Development, Marketing, Advertising and Promotions towards maximizing performance objectives. Business Entrepreneur and...New Media (digital) and Traditional Media Maven.

Dennis Caicedo's Bio:

Dennis Caicedo's Experience:

• Owner / Managing Director at SOLUCION INC ~ Marketing & Sales Solutions

  January 2019 - Present | Laurel, MD

  Company is geared towards elevating business awareness and motivating sales through more dynamic and cost-efficient advertising and marketing platforms. Solucion Inc. has created affiliations and partnerships with other industry experts in new media and other consumer-centric disciplines offering enhanced marketing practices to improve effectiveness in reaching target consumers. Solucion Inc. also offers a full range of services within the core competencies of marketing, research and advertising. Areas of discipline include: Strategic Planning, Grassroots Marketing, Creative Development and Production, Consumer Research, Media Planning and Buying, Public Relations and Promotions. Solucion Inc. is the parent company of the Tu Mundo – Tu Futuro Expo, an educational marketing event focused on enriching the lives, addressing needs and attending to the future interests of the Hispanic community.

• District Manager at JS Paluch Co.

  January 2013 - Present

  Manage Advertising Sales Division for S.E. USA - including supervision of 12 Territory Account Managers in the SE District. The J.S. Paluch Company Inc. is dedicated to serving Catholic parishes and organizations as well as Local and National Church Bulletin advertisers throughout the United States. We print and deliver over 2.7 Million Bulletins to over 3400 Parishes every week. Founded by John S. Paluch in 1913, J.S. Paluch Company remains a family-owned business.

• President / Owner at VivaMiami.TV

  January 2010 - December 2012

  A Full Service Video Solutions Provider...TV - The Internet - Mobile and More. VivaMiami.TV makes Video Production, Professional Photography and Video Marketing easy and affordable. Our clients build their on-line presence and subsequentially grow their business by using high quality and effective Video Messaging, targeting their best prospects. Traditional video products and services are also available; including corporate training, product demos, recruitment videos, event films, infomercials, TV shows and pilots.

• Local Sales Manager at CBS Radio - Washington, DC

  May 2006 - March 2008

  Led business development initiatives and oversaw a staff of 9 Account Executives; consistently exceeded targeted goals for monthly sales by an average of 4%. Exceeded local sales goal 16 of 18 months in 06 - 07; a top performing station for CBS Radio in 2006 - 07.Drove sales through the creation of new and innovative grass-roots & theme-based promotions including three successful Career Fairs resulting in a 9 to 1 return-on-investment. Increased sales through creative customer incentives and inventory packaging. Coordinated with Programming and Promotions departments to conceive non-traditional sales opportunities including special events, interactive and integrated marketing programs. Developed new business sales strategies; created and monitored a wide variety of sales packages and promotions. Prepared and submitted sales and financial reports, budgets, estimates and forecasts.

• Director of Sales at Mega Communications - Washington DC

  January 2004 - May 2006

  Successfully recruited, hired and groomed high-performance entirely new sales force. Maintained complete accountability and the development of pricing schedules, budgeting and forecasting models to support sales efforts. Led aggressive plan to secure new market share through the creation and execution of new sales and research materials. Monitored sales activity, delivered enhanced employee training and development efforts, and delivered additional performance coaching as needed. Implemented a key account management and sales reporting system to monitor performance indicators, identify gaps and capture potential business.

• Director of Sales Research & Business Development at Spanish Broadcasting System

  April 2002 - July 2003

  Reported directly to the CFO and V.P. of Sales; coordinated efforts to drive SBS Sales Research with focus on business development and implemented aggressive plans to increase market awareness and sales results for 26 SBS radio stations in 7 of the top 10 U.S. Hispanic markets & Internet entity (LaMusica.com). Played an integral role in leading efforts to drive new business development efforts and generated $1.5MM in new business; identified opportunity to increase market awareness in 7 of the top 10 Hispanic Markets. Provided sales and programming support through extensive market research, industry intelligence and ratings analysis. Grew partnership with location and national sales teams to create cutting edge advertising and marketing strategies to gain additional revenues; researched market trends to capitalize on opportunities. Created and presented sales materials to new and existing clients and built lucrative business development relationships with key decision makers in Hispanic organizations to support business growth.

• NTR Director /Director of Research & Business Development at HBC / Hispanic Broadcasting Corp

  June 1998 - March 2002

  Oversaw day to day activities for 30 Sales Representatives tasked with driving new sales opportunities through a variety of non-traditional business platforms including; integrated marketing and cross-promotional partnerships. Led department to generating over $1.2MM in annual sales, achieved 162% of goal. Drove aggressive business development efforts to capture market share in the Hispanic segment; coordinated with local and national sales teams to create new business opportunities and regain an additional $2MM in lost sales.

• Sales Manager / Advertising Sales at TCI / AT&T Cable Television

  October 1994 - June 1998

  Built new sales department; successfully recruited, hired, trained, and developed high-performance sales force. Created fiscal, operational and business development goals and objectives, set benchmarks for sales revenue and growth and defined revenue goals for individual members of the team. Managed and monitored individualized sales strategies to ensure optimum performance and subsequently exceeded annual goals by 20% in first year, and by 12% for each following year.

• Director of Retail Marketing at WLVE-FM / Gilmore Broadcasting

  1988 - 1992

• Account Executive at WHQT - HOT105 / EZ Communications

  1985 - 1988

• Media Director at The Bravo Group

  1978 - 1981

Dennis Caicedo's Education:

• Roanoke College

  1975 – 1977
  BA

• Saint John's University

  1973 – 1975

• Sewanhaka

  1970 – 1973

Dennis Caicedo's Interests & Activities: